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Repository
73
(313)
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Author
Loureiro, S. M. C.
(3)
Rita, Paulo
(3)
Cortez, P.
(2)
Moro, S.
(2)
Rita, P.
(2)
Abreu, Ana Cristina Garcia de
(1)
Abreu, Inês Macedo
(1)
Abreu, Mafalda Crespo Nunes de
(1)
Afonso, António Alexandre Gomes
(1)
Almeida, Bernardo Antunes de
(1)
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Subject
Marketing
(313)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(119)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(93)
Comportamento do consumidor
(65)
M31
(64)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(52)
Trabalho de projeto
(49)
Estratégias de marketing
(37)
Marca
(30)
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(173)
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Repository:
73
Subject:
Marketing
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1-10 from
313
results
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Title:
Zara's case study: the strategy of the fast fashion pioneer
Author:
Costa, Ana Mafalda Ricardo Morgado
Language:
Inglés
Repository:
73
Subject:
Fast Fashion
/
Marketing
/
Strategy
/
Generations of consumer
/
Estratégias de marketing
/
Indústria têxtil
/
Moda
/
Comportamento do consumidor
/
Comércio eletrónico
/
Geração
/
Caso pedagógico
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L1
/
L81
/
M31
/
J Labor and demographic economics
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Why storytelling is the future of branding
Author:
Pires, Sandra dos Santos
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand loyalty
/
Emotional branding
/
Storytelling
/
Marketing
/
Estratégias de marketing
/
Marca
/
Trabalho emocional
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Why qualified prospects decline timeshare sales presentations: a qualitative study
Author:
Johannsen, Ana Mafalda Gonçalves
Language:
Inglés
Repository:
73
Subject:
Vacation ownership
/
Marketing
/
Qualified prospects
/
Off-premise contact
Acceder
Title:
What motivates consumers to contribute on social media?: the impact of brand humanization, privacy concern and ideal self-congruity
Author:
Duarte, Joana Gomes
Language:
Inglés
Repository:
73
Subject:
Social media
/
Participation
/
Consumption
/
Contribution
/
Estratégias de comunicação
/
Estratégias de marca
/
Rede social
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
We care for more than hair: Salon Emotion as the key for L'Oréal Professionnel to maintain its leadership
Author:
Carrilho, Mariana Martins Domingues Castelo
Language:
Inglés
Repository:
73
Subject:
Experience
/
Transformation
/
Modernization
/
Retail industry
/
Beauty salons
/
Gestão de empresas
/
Marketing
/
Indústria cosmética
/
Comportamento do consumidor
/
Inovação estratégica
/
Estudo de casos
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M21
/
M23
/
L84
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
Acceder
Title:
Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites
Author:
Cavallero, Luisa
Language:
Inglés
Repository:
73
Subject:
Website quality
/
Unified theory of acceptance and use of technology (UTAUT)
/
Trust
/
Online customer reviews
/
Satisfaction
/
Word-of-mouth
/
Marketing
/
Indústria do vestuário
/
Moda
/
Página web
/
Comportamento do consumidor
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach
Author:
Fino, Fábia Patrícia Fidalgo
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Artificial intelligence
/
Customer experience
/
Integrated marketing communications
/
Marketing
/
Estratégias de marketing
/
Realidade virtual
/
Inteligência artificial
/
Imagem de marca
/
Motivação do consumidor
/
Fidelidade à Marca
/
Processo de decisão
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M30
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
UrBANALización: en el Zoco Global de las lmágenes Urbanas
Author:
Munoz, Francesc
Language:
Español
Repository:
73
Subject:
Geografia urbana
/
Paisagem
/
Marketing
/
Imagem urbana
Acceder
Title:
Unveiling the features of successful ebay sellers of smartphones: a data mining sales predictive model
Author:
Silva, Ana Teresa Nunes Biscaia Correia da
Language:
Inglés
Repository:
73
Subject:
Online sales
/
EBay sellers
/
DATA MINING
/
Smartphones
/
Marketing
/
Data analysis
/
Gestão internacional
/
Venda
/
Comércio eletrónico
/
Telemóvel
/
Análise de dados
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Understanding the use of Virtual Reality in Marketing: a text mining-based review
Author:
Loureiro, S. M. C.
/
Guerreiro, J.
/
Eloy, S.
/
Langaro, D.
/
Panchapakesan, P.
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Simulated realities
/
Marketing
/
Text mining
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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